Designed for professional equestrians, but ready for anything: Ariat’s cowboy boots, work boots, and Western wear are crafted with riders in mind. Ariat produces cowboy boots and Western work boots featuring advanced technologies for cushioning, shock absorption, stability, and support. The outsoles provide exceptional traction, whether you’re riding or walking, and the high-tech insoles offer superior support for all-day comfort. Ariat has developed technologies to create comfortable footwear for horseback riding—as well as for fashion or work—that outpace the rest. The name Ariat was inspired by the 1973 Triple Crown winner, Secretariat, which reflects the brand’s dedication to providing equestrians with high-quality, performance footwear. In addition to riding and cowboy boots, our Ariat collection includes denim jeans, shirts, outerwear, and accessories designed to suit your lifestyle. Find leather belts and accessories, pants and tops, or cozy sweatshirts for men, women, and kids. Ariat Western wear is durable, comfortable, and stylish—perfect for work, early morning rides, casual days at home, or nights out.